W&M Visual Identity

The {{http://www.wm.edu/visualidentity, W&M visual identity project}} was a multi-year initiative led by our office and that involved the research and input of many campus partners. {br} {br} After the official colors and logos for the university and professional schools were adopted, our office distributed files and will continue to manage the visual standards of the W&M identity.

We launched a {{https://brand.wm.edu,website}} to communicate the guidelines for the use of the university’s logo, colors, and branding marks. {br}{br}The site also allows the W&M community to download marks and templates.

The new identity was applied to stationery for departments to begin using.

Outdoor signage on all campus property will be updated based on the guidelines set in the University Style Guide.

We have applied the university’s new identity and colors in a variety of projects already, including these tickets for commencement.