Additional Resources

There are hundreds of articles published every day about social media, best practices, how-to guides and more. Here are some articles and websites we've found useful.

Official "Getting Started" Guides

• Facebook for Business - Basics
• Twitter for Business - Basics
• YouTube Creators
• Instagram for Business - Getting Started

Building Your Audience

• Eight tips on how to launch a Facebook page (via Social Media for Colleges)
• The Do's and Don'ts of Building a Following (via Hootsuite)

Analytics

• A Beginner's Guide to Facebook Analytics and Insights (via Hootsuite)
• A Beginner's Guide to Twitter Analytics (via WholeWhale)
• YouTube Analytics for Social Media Marketers (via Sprout Social)
• Instagram Impressions, Reach, and Other Metrics You Might Be Confused About (via Sprout Social)
• How to Use Instagram Stories Analytics (via Sprout Social)

Social Media Images

• Always Up-To-Date Social Media Image Sizes (via Sprout Social)
• The Best Typography, Colors, and Templates Used in the Highest Converting Social Media Images (via Buffer)
• Canva
• Pablo (from Buffer)

Online Groups and Chats

• #casesmc Twitter hashtag
• Higher Ed Communications and Social Slack Community
• #HigherEdSocial Facebook Group

General Social Media & Marketing Blogs & Sites

• Buffer
• Sprout Social
• Hootsuite
• Ted Talks: Social Media Marketing
• Social Media Marketing Tutorials on Lynda.com

Higher Ed-Specific Social Media & Marketing Blogs

• Social Media for Colleges
• Higher Ed Experts
• Link: The Journal of Higher Education Web Professionals
• CASE Blog

Other University's Social Media Blogs

• University of Michigan
• Colorado State
• Duke
• Princeton