Keith McCluskey
Director of Public Relations Strategy
Phone:
757-221-6418
Email:
[[kmccluskey]]
Duties:
Oversees the newly created Content & Strategy Team within the University Communications department. Responsible for public relations, content strategy and communications strategic planning.
About Keith
As the inaugural Director of Public Relations Strategy at William & Mary, Keith oversees the newly created Content & Strategy Team within the University Communications department and is responsible for public relations, content strategy and communications strategic planning. This includes strengthening storytelling and photography frameworks across university platforms, including the W&M News and the flagship social media platforms. Working with the university's leadership, Keith works to raise William & Mary's visibility as a leading research institution and advance its reputation nationally and internationally.
Keith is a seasoned digital, marketing and organizational strategist and communications professional with twenty years of experience across consulting, advertising and higher education. He has worked at MIT, Harvard, Northeastern and William & Mary, and with more than twenty corporate clients while at Sapient and MinusOne. In both newly-created and established roles he has defined strategy, built teams and managed project delivery. He holds a Master of Architecture degree from MIT.
