Students

An email digest of announcements and information about activities and items of interest to the W&M student community. 

• Announcements can include general information or information about activities that are not tied to specific dates (i.e., application deadlines, ticket sales, general audition calls, team sign-ups)
• Students are automatically subscribed
• Published on Monday & Thursday
• Distribution schedule may vary when classes are not in session

• Certain offices can send via the listserv. These include the president, provost, chief operating officer and Student Affairs; contact them to explore the option
• Student Affairs often forwards the student email to current W&M families. Contact them for more information

• Newsletter administrators are often eager for relevant content and new partners
• Plan some lead time, as offices can work weeks or even months in advance
• Plan to write a brief blurb. Offer a good visual if you have one available
• Tailor your language to the audience; newsletter content should be directly relevant to the reader

TribeLink is a student event and engagement platform designed for use by student organizations. If your communication can be of interest to a student organization, TribeLink offers:

• An easy way to find them and student leaders
• Organizations that may agree to share your event or announcement

myW&M keeps the community current with the latest campus happenings and links to Banner, Blackboard, Email, G Suite and more.

• Two available buttons share campus initiatives, official events, festivals and forums, websites and other appropriate special features
• Submit your request to Web & Design to be temporarily featured in one of the two slots

Student surveys have found that printed media placed on campus is surprisingly effective. Tips:

• Best for short-term messaging, such as event announcements
• Keep messages brief and visually bold
• Consider contacting Web & Design for visual assets
• Include your department

The Sadler Center is envisioned as the heart of student activity on campus and offers free methods to reach students:

• Tabling
• Poster-sized display boards
• Bulletin boards

Digital signage is decentralized across campus; contact the area where you're interested in displaying. The contacts listed welcome inquiries.

• Keep messages brief and visually bold
• Each area may apply standards or templates
• Consider contacting Web & Design for visual assets

The main university events calendar, available to the public and the William & Mary community alike.

• Be sure to recommend your event to other relevant calendars. Owners are always looking for compatible events.
• Check out the "Calendars in the Community" section at the bottom for links to other local calendars.

Since 1911, the Flat Hat has been William & Mary's independent student newspaper.

• Publishes every Tuesday, in print and online
• Staffed by all-volunteer undergraduate students
• Ads run in print, online and on social media

Started in 1959, WCWM is William & Mary's student-run radio station.

• 24-hour online broadcast
• Volunteer DJs are current students or faculty members

Social media is external by its nature, but might help you reach your target audience. University Marketing manages William & Mary's official LinkedIn account, while University Content & Strategy manages William & Mary's official Facebook, Twitter, and Instagram accounts. They also offer a wealth of information on their site, including:

• Guidelines & tips
• W&M Social Media Strategy
• Social Media User's Guide
• Comment Policy
• Hashtag tips

You name it, there's an account for it -- often multiple. As you look for appropriate partners, see if they have a social media presence that might help magnify your message.

• The linked directory lists social accounts for W&M departments and offices.