Diversity redefined
The Office of Undergraduate Admission and the Office of University Publications have partnered with Two Rivers Multimedia Solutions to produce a Flash video slide show entitled “Unscripted: Student Conversations at William and Mary.” The result? Unique and candid conversations about diversity on campus, with William and Mary students sharing their unscripted experiences.
“In the admission office we know that current students are our best recruiters, and this project gave us a new vehicle for communicating their candid reflections on the William and Mary experience,” says Henry Broaddus, dean of undergraduate admission.
The main goal was to capture some candid conversations with students about the importance of diversity on a college campus.
“By not providing the students with a script, we asked that they be honest about their experiences and to discuss how diversity is an important aspect of the William and Mary community,” says Randy Tripp, assistant dean of admission.
The project began as an experiment of sorts—interviewing and photographing students for a diversity print brochure with an eventual web component.
“But then,” according to Director of Publications Lucinda Baker, “we decided to turn the concept on its head and an unlikely work emerged. Instead of web following print, the brochure will take its cues from the audio for the web.”
“Originally,” echoes Tripp, “we just wanted to capture some audio that would drive a print piece. After capturing the audio, however, we had so much material, we decided to use the actual audio and allow prospective students to hear these conversations.”
The video depicts William and Mary students sharing their experiences in areas ranging from campus organizations—to diversity in general—to outreach opportunities all over the world. Their conversations are accompanied by first rate still photography.
“We don’t want prospective students to guess what life is like at William and Mary,” says Earl T. Granger, associate provost for enrollment. “We hope they listen, analyze and visualize how they, too, can contribute to the William and Mary community! The video was produced to illustrate how our students contribute to the vibrancy and vitality of campus life. Dynamic experience—real and engaging—is what it is all about.”
View the video
