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Analytics & Algorithms

SMUG Spring Meet-Up

Why should you dedicate time to analyzing your social media analytics? What should you even be measuring? Is organic reach dead with the recent changes to Facebook's algorithm? Emily Phillips, William & Mary's social media coordinator, answers all of these questions and more in her talk titled "Analytics & Algorithms." Emily gave this presentation for the university's Social Media Users Group (SMUG) on March 8, 2018.

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